There comes a time in every team’s life when they start to take a good look at themselves and decide that their style is outdated. Maybe it’s a mid-year crisis. Maybe they look at the new generation and see how youthful and stylish they are (looking at you, Coachella Valley Firebirds). No matter the reason, sometimes the time for a facelift has come. Or, more specifically, the time to fully embrace a new style.
That’s the phase the Rockford IceHogs are in.
I know, I know. “What is an Ice Hog?” Ha! Ha! Never heard that one before! Some questions just aren’t meant to be answered. Maybe the answer is too mysterious to reveal to the general public, how about that?! They can’t give away all of their secrets.
But we love our Piggies here in Rockford, and we accept them through all of their different style choices. That’s why it is time to fall in love with their “new” logo and branding.
Gone are the days of the fun, cartoonish font and the poor stick being bitten by Hamilton E. Hog.
A new circular crest is here that features a cleaner look with just one font. Gotta be sleek and hip like the new kids, right?
It’s not a total departure from the previous look.
Hammy’s head stays roughly the same, just taking up less space. But, the stick is gone, along with Hammy’s body. I’m not sure why Hammy’s body was stolen from him…poor Piggy. But, it does give the logo a much more professional feel.
I used quotation marks when introducing it as a new logo because this isn’t the first time we’re seeing this look for the IceHogs. A very similar variation of the logo has been the image at center ice in the BMO Harris Bank Center.
We’ve also had a slightly different version of it on alternate jerseys in the past. Personally, I loved the look of the cream alternate jerseys and have one myself.
The differences between the circular logo on the cream alternates and the new one aren’t that huge. “Rockford” and “IceHogs” have swapped places with “Rockford” now sitting on the top portion of the outer ring. Hammy’s head is also just a smidge smaller now.
First, they take away his body. Then, they make his head smaller. Poor Hamilton. We love you, buddy. They can never erase you from our hearts.
So, you may ask, “Courtney, they’ve already used a similar logo before, why is this news?”
Well, my friends . . . first of all, it’s the offseason. So, this is what you get.
But most importantly, the Rockford IceHogs appear to have ditched the old logo entirely. Their branding is updated across all social platforms as well as icehogs.com and theahl.com. So much like their big brothers, the Chicago Blackhawks, it appears they are ushering in a brand new era for the Rockford IceHogs.
THAT is worth getting excited about!
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The switch is going to take some time to get used to. I know not many people outside of Rockford were fans of the old one and didn’t think it looked very professional. But it’s fun and it’s all I’ve known as an IceHogs fan. It’s plastered all over my IceHogs-related gear, which also means I’m going to have to buy a lot of new merch next season. I better start saving up now. Thanks, IceHogs.
It hasn’t been announced if there will be new jerseys for the 2022-23 season yet, so stay tuned for that. If there is, I’ll be first in line to get one. You know, so I can tell you how they look . . . of course. It’s for science!
It’s a change, but it shouldn’t take too long to get adjusted. It’s a visually pleasing logo and looks a lot cleaner than the one it’s replacing. It also helps that it’s not a brand new concept. So, it’s not as shocking as a shorthanded goal being scored on a goaltender from the opposite end of the rink. Just takes some getting used to — like Nazem Kadri playing hockey after thumb surgery. It may feel weird at first, but it’s going to work out just fine.
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